Foundation
Startup Pricing Strategy
The Thinking Framework
Learn the thinking framework for pricing — Foundation is the first stage of our three-stage pricing track.
Learning
Business Planning Training & Consulting
Our knowledge comes from a single source. Rather than building separate courses from scratch, we draw from that same source to build each learning path — which is why Knowledge and Learning aren't separate products, but two expressions of the same underlying knowledge.
How We Structure a Business
The business is structured through a connected planning process: starting from your goals and criteria, through capability and market fit, customer and problem definition, value proposition and business model, pricing and revenue design, feasibility review, and finally execution with validation and adjustment.
Core Areas of Business Planning
Connecting to Real Work and Execution
The same methods can be learned directly through our teaching. Once planning is done, the recurring work that follows is supported by AI Harnesses — a Harness does not replace business planning itself. Gaps and new judgment surfaced during execution are carried back into business planning and the knowledge behind it.
How Training, Workshops, and Consulting Support This
Foundation → Advanced 1 → Advanced 2
Foundation is the first stage of our three-stage pricing track, followed by hands-on analysis in Advanced 1 and Harness design in Advanced 2.
Advanced 1
Pricing Strategy with AI Harness
Hands-On Analysis
Hands-on analysis with real data, using the Pricing Harness to compare pricing scenarios.
Advanced 2
Harness Engineering
Designing Your Own Harness
Learn to structure your own expertise and recurring work into an AI Harness.
Consulting
We don't work from a fixed package catalog. Every client's problem and context is different, so we combine the knowledge, workshops, analysis, and AI Harnesses that actually fit.
- Understand the Problem
- Structure the Key Assumptions
- Analyze / Workshop
- Use Harnesses Where Appropriate
- Support Decisions and Actions
- Review and Iterate
This process draws on the same methodology we use in our teaching — consulting and education aren't separate bodies of knowledge, but two applications of the same source. Analysis from AI or a Harness is never used as the final answer on its own; decisions are supported by considering the client's context together with human professional judgment.
Contact Us
Workshops, training, or consulting — whatever you're looking into, feel free to reach out.