Public Handbooks
A space for learning practical methodology — business development, pricing strategy, marketing, distribution, commerce, ODA / global market entry — through public handbooks.
The Meticulous Way to Do a Startup
Buy the bookKyobo — buy (opens in a new tab)YES24 — buy (opens in a new tab)
v0.1.0
A public handbook covering the full arc of business planning in 8 chapters — starting from your criteria and purpose, through business opportunity, customer problems, value proposition, and business model, to pricing and revenue model, feasibility, and execution with validation.
Available
Price Is Strategy
Buy the bookKyobo — buy (opens in a new tab)YES24 — buy (opens in a new tab)
Pricing Calculator(opens in a new tab)v0.1.0
A public handbook that treats pricing not as a single number but as a structure connected to customer value, competition, cost, channel, revenue model, and business feasibility — then puts it into practice with the Pricing Harness, from calculation through scenario comparison and validation.
Available
More handbooks coming soon
